Dental Asia Jul/Aug 2018

30 Dental ProƤle Interviewed by Ms. Jamie Tan Written by Dr. Chala R. Platon F or over 21 years, Align Technology has always set the bar for leadership and change in our industry by constantly innovating to bring new and better solutions to doctors and their patients. Since 1999, when the company pioneered the invisible orthodontics market with the introduction of the Invisalign system they have consistently been combining digital treatment planning and mass-customisation, with shape-engineering based on biomechanical principles. As a result, Align Technology has certainly revolutionised the orthodontic industry. With their continued dedication to transforming lives by improving the journey to a healthy, beautiful smile and by being an indispensable partner to dental professionals worldwide, Align Technology held the 2018 Invisalign APAC Summit on 31 st May- 2 nd June at Marina Bay Sands, Singapore. To Ƥnd out more about the company’s vision, how they overcome challenges and their plans in the Asia-Pacific region, Dental Asia spoke to Mr. Joseph M. Hogan, Director, President and Chief Executive O ƥ cer of Align Technology. Mr.HoganearnedhisM.B.A.fromRobertMorrisUniversity and a B.S. degree in Business and Economics from Geneva College, both in Pennsylvania. Before joining Align Technology, he served as CEO of ABB, a global power and automation technologies company in Zurich, Switzerland. Prior to ABB, Mr. Hogan spent 25 years at General Electric (GE) in a variety of executive and management roles, including eight years as CEO of GE Healthcare. He is an accomplished chief executive with extensive experience across multiple industries and plans to continue driving signiƤcant changes for Align Technology as well. Determining where to focus Align Technology is known and synonymous for clear aligners, the Invisalign system, they are a global medical device company with other industry-leading innovative products such as the iTero intraoral scanners, which they acquired in 2011. They also have the OrthoCAD digital services that work with their scanners to help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients. Moving Teeth With Plastic Mr. Joseph M. Hogan, Director, President and Chief Executive O ƥ cer of Align Technology